How to Set Up a Boxed Water Retail Display

By Boxed Water Is Better® — Official Store | Published: 2026-10-18

Category: How-to Guides

Learn how to create an eye-catching Boxed Water retail display that boosts visibility and sales. Follow these practical steps for point-of-purchase success.

Quick answer

Set up a Boxed Water retail display by choosing a high-traffic spot, using the Point of Purchase Small Pack for branded materials, and arranging products at eye level with clear signage.

Why display placement matters

Where you place your Boxed Water display can make or break its performance. High-traffic areas like checkout counters, end caps, or near the entrance naturally get more eyes, which means more impulse buys. Avoid placing it in low-visibility corners or next to competing beverages that might overshadow it.

Consider the customer's line of sight. Products placed at eye level (roughly 4 to 5 feet from the floor) are more likely to be noticed and picked up. If you're using a floor-standing display, ensure the top shelf is at or below eye level for most adults.

Using branded materials to educate shoppers

Boxed Water isn't just a beverage; it's a brand with a mission. Shoppers often pause to learn about the product's eco-friendly packaging. Branded materials like stickers, table tents, and window clings help tell that story quickly, turning curiosity into a purchase.

The Point of Purchase Small Pack includes a mix of these items, making it easy to add professional-looking branding without designing anything from scratch. Use table tents to highlight key messages and window clings to attract attention from outside the store.

Step-by-step setup

Choose the right location: Select a high-traffic area such as near the checkout, end cap, or store entrance. Ensure the spot has enough space for the display without blocking aisles or exits. A common mistake is placing the display in a low-visibility spot—walk the store and pick the busiest path.
Arrange products at eye level: Place Boxed Water cartons at eye level (4–5 feet from the floor) to maximize visibility. If using a shelf display, put the most popular sizes or flavors on the prime shelf. Check that the display isn't too high or too low; customers should see and reach products easily.
Add branded materials: Use the Point of Purchase Small Pack to place stickers on the display, set up table tents with key messages, and apply the window cling to the storefront or display backdrop. Ensure all materials are visible and not hidden behind products—rotate them if needed.
Create clear signage: Use the included stickers or create simple signs that highlight the product's benefits, such as '100% recyclable' or 'Plant-based packaging.' Place signs at eye level near the display. Avoid cluttering the display with too many signs—one or two clear messages work best.
Maintain and restock regularly: Check the display daily to remove empty cartons, straighten products, and restock as needed. A tidy, full display looks more appealing and encourages purchases. A half-empty display can deter shoppers—make restocking part of your daily routine.

Product facts

Point of Purchase - Small Pack: The Point of Purchase Small Pack includes 5 Boxed Water Square Stickers, 1 'Imagine a World Without Plastic' window cling, 2 'You Post We Plant' table tent cards, and 10 Boxed Water Carton Stickers. This pack gives you a ready-made set of branded materials to create a cohesive, professional display that communicates Boxed Water's sustainability message.
Point of Purchase - Small Pack